Tea has always been a beverage that brings people together, and the Royal Orchard tea package design takes this concept to a whole new level. Designed by Hisu Jeong, Albert Kim, and Jiin Kim, this unique packaging is inspired by the golden crown of the Shilla period, symbolizing a garden fit for royalty.
The Royal Orchard logo features a jewel ornament in the middle of the crown, representing a tree and the idea of hugging people. This design element not only serves as a visual representation of the brand but also reflects the core philosophy of Royal Orchard - communication through a cup of tea.
What sets Royal Orchard apart is its focus on blending Oriental and Western herbs and teas. Each tea is carefully crafted to strike the perfect balance between different flavors and health benefits, without compromising their individual characteristics. The result is a collection of teas that not only taste great but also offer aroma and color therapy.
The packaging itself is designed to be versatile and customizable. Each case measures 44mm x 32mm x 22mm and contains one tea sachet. With various combinations of these cases, customers can create their own unique tea sets. The materials used for the package are safe and harmless to the human body, and each case is sealed with plastic for better preservation of taste and hygiene.
The Royal Orchard 10 Variety Gift set is a popular choice, with its elegant design and various tea cases. Whether it's a sampler for black tea beginners or a luxurious wooden case for tea enthusiasts, Royal Orchard has something for everyone. The modern and stylish packaging makes it suitable for all occasions, from special gifts to everyday indulgence.
The Royal Orchard tea package design was developed in Korea since February 2012 and has undergone continuous research and development. The design team's research focused on finding the optimal balance between different teas and herbs from various countries. Overcoming the challenge of harmonizing ingredients and creating unique stories for each tea required extensive tasting and consideration.
Drink nature, feel nature with Royal Orchard tea. This 100% natural tea is a marriage of Oriental and Western herbs and teas, carefully blended to create a harmonious and flavorful experience. With its innovative design and commitment to quality, Royal Orchard is redefining the art of tea packaging.
Awarded the Iron A' Design Award in 2017, the Royal Orchard tea package design has been recognized for its practicality, innovation, and adherence to professional and industrial standards. It is a testament to the team's dedication to creating a product that not only meets customer expectations but also contributes to a better world.
Project Designers: Hisu Jeong
Image Credits: Hisu Jeong
Project Team Members: Hisu Jeong
Albert Kim
Jiin Kim
Project Name: Royal Orchard Variety
Project Client: Hisu Jeong